It was 1992: a new city, Milan, and above all my first real job. At the Gregotti Studio. Terrified to say the least, I needed absolutely everything, and I found Sara.

Careful or dreamer, certosina or intuitive, Sara is an old-fashioned artisan: every job is her mission and she takes care of it until she is certain she has attained the perfect result.

Today, where everyone is in a hurry, where the first idea is the one used, it is an increasingly rare quality. It’s quality. 

I have to go back a long time to remember the day I called Sara.

I wanted my logo, the dreamed one, the perfect one .

She managed to amaze me and, above all, to move me. She had been able to interpret me and my work with the simplicity and the refined lightness I was looking for.

Since then, Sara’s magical, unmistakable, incisive trait, along with her rare sensibility, have underlined moments of my life and enriched my work.

I have worked with Sara Ricciardi almost daily for the last twenty-five years. The thing that never fails to surprise me is the freshness of the creative gaze, which, together with stubbornness and patience, helps her to always find the most effective solution.

Punctuality, reliability, listening skills and design empathy are for Sara a part of her human and professional depth.

«Some time ago, I asked Sara to change the graphic image of my studio and gave her carte blanche, apart… possibly keeping the spirit of the old brand and… possibly highlighting the characteristics of my profession and… using a beautiful paper… but not spending much… In short, the usual boring customer!

“All your wishes will be fulfilled,” said the sprite. And so it was.

I still consider it a masterpiece of elegance, beauty and message accuracy. Very very good!

Creativity and elegance could be the definitions for Sara Ricciardi’s professionalism.